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Filed under: July 2007

Water Part 3

The Business of Water

My mailbox is continually bombarded by representatives of the Canadian banks, mutual fund companies, venture capital seekers, stock promoters, spammers, Nigerian businessmen and others, all hyping their product and offering to help me promote their latest hot investment to the general public. This marketing blitz has just moved into overdrive with the recent announcement of “this century’s most important investment opportunity.”

Not my words, that bold pronouncement comes at you from Criterion Investments, a division of Toronto-based VenGrowth Asset Management. Talk about marketing budgets, VenGrowth just had Al Gore and 1200 guests for cocktails and presentations in Toronto, where they promoted Canada’s first actively managed water fund, the Continue…


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